The Power of Marketing
- Felicia the Creative
- Oct 31, 2022
- 2 min read
Updated: Nov 3, 2022
Marketing is about communicating value to customers in order to position a product, business, or service as the best solution or the logical solution to the problems that they are going through.
To develop an effective marketing plan, you must understand the four rules:
ALIGNMENT
What are you trying to do? Who you are trying to do it for? Why you're doing it? How will you know that you are achieving success?
MARKET "The Who" Start by working to identify your ideal target market which should include demographics, attitudes, beliefs, and language.
MESSAGE "The What" Learn what your target market's ideals, wants, and dreams are. You must also learn what your target market is frustrated with and what they fear. Then you can develop language that shares how your services, events, or products are what they need. Remember to include "hard offers" for the people who are ready to go and "soft offers" for people who need more time.
MEDIA Rarely rely on trends. Do the research to understand "The Where" After identifying your target market, and creating your message, media placement becomes clearer. This completes the alignment process.
BUILD TRUST
Become a customer's trusted source. Work on the value of your message, your product and your services. Act in your customer's best interest.
EDUCATE Costs the customer nothing but is fun, innovative, entertaining, and knowledgeable.
BE DIFFERENT
Stand out from the crowd by finding the overlap between what the customer wants and one of your key points of differential for example, a course. Exclude terms like "better", "faster" "cost-free" "lower"
GO FROM GREAT TO WORLD CLASS:
THE 80/20 PRINCIPLE
Also known as analytics... 80% of your results are going to come from 20% of your efforts by enhancing what is working and eliminating efforts that are not working, for example, there are 4 ad campaigns running on Facebook but only 2 of those ads are performing well. Analyze the two ads that are not performing well to determine the cause. Place the ads on another platform, pull the ads, or rewrite the ads.
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